In my “Mission Unstoppable” workshop (based on my book Unstoppable) I play a short video of six-time national champion and legendary Alabama football coach Paul “Bear” Bryant speaking to new recruits about the power of every player giving a �

Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on XML language. The auto-lead data format (aka ADF) allows dealership to receive more information that just the name and email of a potential custo

I looked at my desk and the seven repair orders I laid out to visualize what I had going on. Six more repair orders sat in a stack under my keyboard, several more wedged between my desktop speaker and the wall. The flashing red light on my phone remi

There is a renewed interest in effective cost reduction strategies across the country. Dealerships are not only interested in reducing costs, but doing so aggressively. Increased competition, further industry consolidation and flattening of sales see

In a time of tightening dealership profits, retaining the customers you already have through excellent service and a focus on convenience is a must. Everywhere you look, dealers are overhauling their processes to maximize customer convenience. Maybe

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despit