When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow. O

 Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? Toni Anne Fardette will

Creating a content calendar is no easy feat but it’s absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today’s Hard Facts we

 The above video describes how Walmart’s CarSaver auto buying program works for certified dealers. To apply to become a certified dealer, click here. Walmart, the largest retailer in the world, is rolling out an auto buying program, powered b

In this video blog, Ujj Nath shares more uses for video walkarounds than just inventory merchandising.

Google has partnered with Paragon Automotive, the largest Honda and Acura dealer in the nation, to create new technology that leverages the tech giant’s platform to make it easier for consumers to do business with the dealership. “We are always p

There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo. These alternative platforms and exchanges offer new avenues for reaching your audience… and they’re not saturated with your competiti

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I