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Data & AnalyticsDealer/GM NewsMarketing StrategiesSales StrategiesTechnologyTrending Industry News
VIDEO: Disruption vs. Adoption in Auto Retail
The term disruption is increasingly being applied in conversations about what lies ahead for automotive. From buying cars online to autonomous driving features and subscribing to vehicles, players and pundits are referring to these things as “disru
Jul 3, 2018
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
Stability in Market Outside of a Few Luxury Segments
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Jul 3, 2018
Are You Unintentionally Creating Missed Opportunities?
Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period. Those consumers have, more than likely, already narrowed your dealership down to
Jul 3, 2018
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Dealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesMobileSocial MediaTechnologyTrending Industry News
Mobile Facebook Ads are the Key to Survival for Car Dealerships
Did you know Mobile Devices are expected to account for 70% of all USA based Facebook Traffic in 2018? Car Dealerships need a mobile first Facebook Strategy. Learn more in my article. Why are Mobile Facebook Ads so important to the survival of Car De
Jul 2, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Hard Facts: Instagram Hacks – Get More Engagement, Untag & More!
With recent Instagram updates hitting headlines, I focused on the platform on my latest few episodes of Trending Topics and received a ton of questions about Instagram. I wanted to share my 7 hacks for increasing engagement and so much more! #1- Unta
Jul 2, 2018
Exclusive Insight: Luxury Tire Sales are Ramping Up
Summer is here – and for luxury retailers, that means a significant increase in tire sales. Based on an analysis of over 9 million repair orders, we’ve discovered a large increase in tire demand for high-end models beginning this month. Peaking a
Jun 29, 2018
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Dealer ManagementDealer/GM NewsDigital DealerInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry News
Vehicle Disposition: Begin with the End in Mind
When acquiring used vehicles, having a defined strategy for how you intend to dispose of each vehicle you buy can help reduce confusion, increase efficiency, and also make your pricing strategy more effective. Combined, these calculate efforts contri
Jun 28, 2018
Is a “Little Bit Better” than your Competition Really a Great Customer Experience?
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and t
Jun 28, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Think Tank: Instagram Basics: What to Post & How Often
Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it’s repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I’m sharing what practices to avo
Jun 27, 2018