Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a hug. “Dr. Merlot, thank you reviewing my Thesis on leadership for my MBA program. I extremely grateful you would take the time.  I’m even more

Content marketing is well on its course to replace traditional advertising in the coming years. The reason is simple; it costs 62% less than traditional marketing and generates about 3 times as many leads. No wonder marketing managers are pushing har

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website.  They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc.  What many dealers don’t really

Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to

We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a bi

PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appro

If you’re like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it’s a platform I put considerable energy into, I found I wasn’t getting that much engag

Henry Ford once said, “Most people spend more time and energy going around problems than trying to solve them.” From sales and marketing to service, a fear of change has permeated the dealership. “Time, tough, training, resistance, transition,

How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and