Chief Product Officer Michael Markette shares how machine learning can help your dealership become more efficient.

Running a business is a constant struggle to make sure all pieces are working together. I have come to realize while there are many facets to a successful business, they can all be grouped into these three pillars. They need to be working in conjunct

PPC (Pay-Per-Click) is an extremely effective way to drive legitimate, bottom of the funnel buyers into your dealership. Here are the 5 essential components you will need to run a solid PPC Campaign. 1. Identify Keywords That Under-Perform or Perform

The decision to switch to a new CRM is not one to be taken lightly. On a daily basis, your sales team relies on your CRM for new leads and opportunities, to remind them what needs to be done, guide them through car deals and keep them on track to mee

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching

Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.

“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world.  Question 1: Jim, I want to make investme

Digital is the way of the world– and yet so many business owners can’t figure out an alternative branding strategy to their ? TV & Radio ? advertising– it’s like the necessary evil in every quarter’s strategy. That&#

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I