This year, the number of smartphone users worldwide is expected to reach 2.53 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes almos

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it’s more important than ever to have strategies to protect dealership service business in part 1 of this 2 part video blog.

The automotive industry is changing with self-driving cars, companies such as Uber entering the field and the decline of oil-dependent vehicles. To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficien

You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth a

Pinterest is one of the best platforms for businesses to be on because it’s not just another social media site; it’s a visual search engine! That means the opportunities for capturing the attention of potential customers is much greater!

Do you know how many “lost customers” you have in your service department? This ProfitByAction.com Quick Tip is about the importance of Customer Retention to help improve your Service Absorption.

When we talk about car makers in the USA, one company that probably doesn’t come up much these days is Peugeot. Founded in 1810, this French car maker was a household name at the turn of the 20th century by the time Henry Ford came around, but come

What’s the definition of multi-tasking? It’s doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at o