In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that the largest initial public offering (IPO) in history had occurred. NetScape. For me, this wa

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic — and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with o

Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a hug. “Dr. Merlot, thank you reviewing my Thesis on leadership for my MBA program. I extremely grateful you would take the time.  I’m even more

Content marketing is well on its course to replace traditional advertising in the coming years. The reason is simple; it costs 62% less than traditional marketing and generates about 3 times as many leads. No wonder marketing managers are pushing har

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website.  They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc.  What many dealers don’t really

Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to

We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a bi

PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appro