The benefits of having a mobile check-in and MPI process in the service department have been widely confirmed. You’ve probably heard all about the three “T’s;” specifically transparency, timing and trust. However, one of the biggest unsung be

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month a

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in

Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important issue, an example being a recently published blog post on the National Automobile D

Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you and return to do business with you time and again. It’s obvious which type of person a dealership would prefer to have on staff. And mor

While cloud computing is a necessity for many organizations, it poses a significant challenge to data safety. Traditionally, parameters such as efficiency and scalability have been solely used to describe the benefits that cloud computing would have

As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested in its current CRM: to get a tool for improving workflow, increasing efficiency and boosting ROI. What happens when your salespeopl

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social values that the consumer

As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they have offered a proposed new Genesis Dealer Sales and Service Agreement to Hyundai dealers in most states.  Dealers located in states