As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’ valuable information. By falling victim to a data breach, dealerships can suffer damages in the form of fines, a diminished reputation, a

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing — including on-the-lot. When it com

Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a p

Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco n

Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW

Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably heard how great Facebook can be for selling cars. At the same time, you are probably thinking the same thing 95% of the other salesp

Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms

Should you focus more on your top producers, or help build up your lower producers? ELEAD1ONE Partner Bill Wittenmyer answers this question with some advice about managing your sales team in this week’s edition of Witt’s Wise Words.

This isn’t your Grandfather’s workforce anymore. ? It’s no secret that in this day and age, it’s harder than ever to retain young staff. The stats don’t lie—43% of millennials will stay LESS THAN TWO YEARS within your organization! Wh