ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week’s edition of Witt’s Wise Words.

Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram when looking for new products or services! That means Instagram is often where your audience sees you… FOR

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more i

Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick Tip.

ELEAD1ONE Partner Bill Wittenmyer shares the 3 P’s of success in this week’s edition of Freebie Friday.

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover

It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages

The automotive industry has had a pretty good life the past handful of years. The good times can only last for so long. At some point, the market has to take a turn.  That’s not to say that everything is going to be doom and gloom, but the market

In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes t