Posts
No Appointment — No Retention — No Honey
So, I get a call from a good-sized import client I had restructured in service about ten years ago. “Quick service is out of control…customer retention is down, the repair order count is behind year-to-date, cars are lined up–shop
Jun 6, 2011
Dealership Prices are Too High…Perception or Reality?
Fact: Most customer-pay service work (maintenance and repair) is done by aftermarket service centers. Fact: Aftermarket service centers outnumber dealerships by at least four to one. Fact: There is a universal perception that dealerships charge more
Jun 1, 2011
Dealing with Consumers Who Use Aftermarket Parts
Potential legal problems often arise when consumers purchase aftermarket parts. Aftermarket parts, and particularly performance enhancing parts such as programmers, can cause damage to a vehicle, can void manufacturer and aftermarket warranties and c
Jun 1, 2011
Time Utilization For Us Dummies
Please don’t take offense to the oblivious title — it’s just “catchy,” but after evaluating this tidbit you’ll recognize how much of the precious revenue-producing calendar clock time goes fallow. Of course, if you
May 20, 2011
Retention is the New Buzzword for Success!
For the first 100 years of the automotive industry, the main thing you heard about at 20 group meetings, conventions and regional dealer gatherings, was customer satisfaction. With a decline in automotive dealerships and an increase in aftermarket se
May 1, 2011
Lack of Documentation Can Lead to Liability
Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to document all customer visits accurately. I have tried to offer readers explanations as to why each and every visit by a consumer should
May 1, 2011
Selling When Out of Control — Forgetaboutit
The hot ticket these lean days is attending some type of “service sales” workshop, webinar, or similar rodeo, teaching dealer service professionals how to create and sell additional flat rate hours during the service drive reception proce
Apr 8, 2011
Management by Walking Around: See It, Touch It, Know It!
Tom Restino gets it! Restino is general manager and vice president of operations for DePaula Chevrolet in Albany, New York. I had the privilege of meeting Restino a couple of months ago when I was in New York training a group of automotive profession
Apr 1, 2011
Menu Pricing: An Art or Science?
I just finished up an initial round of service advisor training for a large dealer group and was surprised to see that not only did they not employ properly constructed factory based maintenance menus, they were not even aware of the benefits to both
Feb 14, 2011