We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up process, more time spent with the customer and a streamlined workflow. If you’re thinking about buying tablets for your service department,

Choosing online or print advertising for your body shop, according to Stratosphere Studio. The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body s

Incentives you should offer to your auto body shop website visitors, from Stratosphere Studio. When we talk to auto body shop owners about their digital marketing, a common concern among them is the process of lead acquisition. Because lead acquisiti

Today’s world of transparency and information availability is making it easier for consumers to identify vendors, products and services via a couple clicks of their mouse at home. They can walk into any retail store and with their smartphone, scan

Every service director is responsible for continuously improving revenue, customer and employee satisfaction and retention – while keeping employee costs and shop expenses under control. To say this is a full-time job is an understatement. The dema

Auto body shop marketing, from Stratosphere Studio. In the automotive repair industry, some of the toughest problems that technicians tackle involve properly diagnosing vehicular issues and determining how best to repair those issues. Managing the ma

What to do when that MIL isn’t on when the customer finally arrives at the shop, from Search Auto Parts. Has this ever happened to you? A customer calls telling you that her car’s Malfunction Indicator Lamp (MIL) is on and she’s worried about w

As a dealer, you don’t notice it for some time, how all the paperwork your dealership generates as it sells and services vehicles starts to amass. First, it’s a few file cabinets, then banker’s boxes stacked in every available nook and cranny u

5 reasons your shop website is your #1 salesperson, from Stratosphere Studio. Every auto body shop relies heavily on its sales team to maintain excellent customer service and secure work for the shop technicians. It can be a tough job, so it’s unde