Your service department exists for the primary purpose of making money. The way you accomplish this is: By selling preventive maintenance so vehicles won’t break down By fixing vehicles that break down due to lack of preventive maintenance That’s

Stock up on Rislone water remover fuel dryer to meet winter demand, according to Search Auto Parts. It may not feel like it now, but winter is just around the corner, bringing with it customer concerns about fuel line icing and freeze-up. Be sure you

From Stratosphere Studio: Do online reviews matter for your service department? Before any potential customers open your doors, they will have usually spent a portion of their time researching whether your shop is the right fit for them. Perhaps they

Top 5 mobile marketing tips for your service department, from Stratosphere Studio. A large percentage of people these days rely on their smartphones and tablets for entertainment, news, social interactions, and many other needs. Here are some mobile

How to stop selling & still get your customers to buy, according to Search Auto Parts. Over the past decade, we have trained thousands of service advisors all over North America. Many of you have noticed a major change in customers’ buying habi

According to Search Auto Parts, it’s all in the timing. Variable valve timing and variable displacement systems have been on the road and continuously evolving for years. They go by a myriad of different names including Toyota and Honda VTEC, G

Email marketing for your fixed ops department, according to Stratosphere Studio. As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A f

The do’s and don’ts of a service department website, from Stratosphere Studio. As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop. Pretty much every business the

Time after time as I speak to dealers, GMs, sales managers and fixed ops directors about customer relations, the phrase I am hearing is, “customers want to know we care.” When I hear about it, this is what I think customers are telling their deal