Identifying wasted time, according to TireBusiness.com. Owners and managers would agree that correcting causes of wasted time is an important goal. Sadly, some bosses can’t reach that goal because they don’t seem to recognize waste when t

Make the most of your shop’s social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those cust

5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your lea

The top 5 websites to improve your collision repair marketing, from Stratosphere Studio. If you are reading this right now, then you are clearly someone who cares about your auto body shop business and recognizes that marketing is hard work. You alre

The top 5 apps to assist with your body shop marketing, according to Stratosphere Studio. As an agency that specializes in marketing for the automotive industry, we know that auto body shop owners wear many hats. They often field customer questions,

I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article explained that this vehicle may have been the owner’s “baby” receiving only the best care, the best t

Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up

You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money! This is a profound business strategy that, if implemented properly, will have a dramatic impact on your fixed ops bottom line in 2014. Ther

Exploring the ‘connected’ car, according to Search Auto Parts. Telematics, as it applies to the automotive industry and defined in Wikipedia, most often refers to the “convergence of telecommunications and information processing.” Beg