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Times Have Changed, But Ya Ain’t Seen Nothin’ Yet!

Most managers in the automotive industry have their nose to the grindstone, squarely focused on finishing the month ahead of projections. From dealers to general managers, from middle management to service advisors, from consultants to guys who write
Jul 3, 2014

The Benefits and Challenges of Increased OEM Recalls

With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a recall affecting 1.4 million vehicles, dealers should look at preparing for a large influx of service work. I doubt any dealership would
Jul 1, 2014

How to Prevent Greenwashing

Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit
Jun 30, 2014

Should I Buy Online Ads to Boost my Collision Repair Marketing?

From Stratosphere Studio: Should I buy online ads to boost my collision repair marketing? In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise. You can go the old-fashioned rout
Jun 30, 2014

Is Your Shop AC 609 Compliant?

As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certifica
Jun 24, 2014

Ball joint service: Insights and replacement tips for a variety of vehicle applications

Ball joint service: Insights and replacement tips for a variety of vehicle applications, according to Auto Service Professional. Ball joint service isn’t always as straightforward as we’d like. Certain vehicles are prone to premature wear, some b
Jun 23, 2014

Creating a Wave of Repair Shop Revenue

Creating a wave of repair shop revenue, according to Search Auto Parts. The average independent shop within the autocare industry has a tough time understanding their door/labor rate, along with productivity increases and what it means to their busin
Jun 23, 2014

What is Lifecycle Marketing for Body Shops?

From Stratosphere Studio: What is lifecycle marketing for body shops? We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. O
Jun 23, 2014

Build your Paint Department Revenues by Cutting Costs

Build your paint department revenues by cutting costs, according to Search Auto Parts. In 2011, O’Rielly Collision Center, in Tucson, Ariz., was named ABRN’s Top Shop of the year. In the previous two years, the shop was named in the top 1
Jun 16, 2014