Servicing Millennials, from AutoPoint. Dealership and fixed operations retention has always been a vital ingredient in the health of a dealership. While huge budgets are spent on the acquisition of new sales customers, the service department is in th

Auto Care Association Launches Operation Auto Care Veterans’ Program, from Auto Care Association. BETHESDA, MD – March 11, 2015 – The Auto Care Association has launched Operation Auto Care to help address the industry’s need for a new pool of

Online auto-parts market raises $30 million, from Crain’s Chicago Business. A company that has quietly created a billion-dollar online market for body shops and parts providers has attracted a $30 million investment. PartsTrader, which launche

“5 Ways A Mobile Service App Increases Manufacturer Efficiency”, from Manufacturing Business Technology. According to Business Insider’s report on the future of mobile, the app economy is booming. Companies are spending more on mobi

“Embracing Mobile in Your Service Department”, from NCM Institute. “Mobile” has been one of the biggest buzz words in our industry over the past couple of years. From configuring vehicles on smartphones to F&I product tours on tab

“Spring Your Auto Shop Forward”, from Repair Shop Times. The Winter is on its way out, and Spring is almost here. As we come into the new season, there is a lot of change that needs to be done with your marketing efforts. You need to star

Everyone working on the dealership’s showroom floor understands they are working in a sales organization. Vehicles are attractively positioned on the sales floor to create the proper mood, whether it is luxury and elegance for the high-end import

What Car Salesmen Are Going to Disney to Learn, from Time Magazine. How your Chevrolet dealer is taking lessons from Disney, Apple and McDonald’s What do Disneyland and Chevrolet have in common? Car dealers. Chevrolet—by far the largest-selli

Your customers bring their cars to your service department for one primary reason—Quality! Lang Marketing has been tracking consumers’ service selection criteria for many years and quality continues to dominate the hearts and minds of vehicle own