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Conference & Expo: October 8-10, 2024

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Joe Elsasser, General Manager, Golling Chrysler Jeep Dodge

Golling Chrysler Jeep Dodge in Bloomfield Hills, MI, was one of automotive retail’s early technology pioneers piloting some of the Internet’s first CRM solutions. Owner Bill Golling and General Manager Joe Ellsasser used technology to help create
Jul 1, 2010

Wow! A Free Money-Maker

I discovered a well-written, easy to read, instructional paperback written by Gary Vann, the VP of Sales and Marketing for Mighty Auto Parts, a nationwide Aftermarket maintenance parts distribution company located in the Atlanta area. Mr. Vann is obv
Jun 14, 2010

The Calm before the Storm

Business has picked up for most manufacturers and dealers this year and there is much optimism that we will enjoy a steady economic rebound. But this isn’t the time for chest bumps and high fives. We may have emerged from the pit, but we’re not o
Jun 10, 2010

Blind in Plain Sight — One Opportunity after Another Lost

How would you respond if one of your best friends during a social gathering came up to you and said something like this: “Wow, you really have to try that new restaurant on the corner of Elm and Main. We had such an average meal there. The food qua
Jun 10, 2010

Can your CRM be your ILM?

I recently moderated a roundtable of Internet and BDC managers at the 8th Digital Dealer Conference in Orlando, Florida and one of the objectives of the attendees was to find a good ILM, DRM, ERP and CRM software. For many of us “old timers” out
Jun 10, 2010

The Case for Dealership Consolidation – But Who are the Buyers?

Since the fourth quarter of 2009, we have begun hearing about the next wave of dealership consolidation. The public companies continue to report their interest in acquisitions, though they are admitted “bottom fishers.” Similarly, many private de
Jun 10, 2010

Five Must Do’s to Reel Customers In

As the tools needed to compete for Internet sales proliferate, it’s become more difficult for dealers to assess their digital marketing efforts, ensuring that they are best equipped to outsmart the competition. New tools and features are regularly
Jun 10, 2010

Mastering the Internet Sales Process

Are you completely buttoned down in your sales processes to manage the 12 key steps in Internet sales? At my company, for the past three years we have closely studied the Internet sales process. By observing our dealer customers across the country, w
Jun 10, 2010

Where Did that Come From? Obsolescence You Didn’t Know Was There

Traditionally obsolescence has been defined as parts that have not had a sale in anywhere from six months onward, the time frame dependent on the source defining the term. Over the last few years the manufacturers and importer/distributors have reduc
Jun 10, 2010