Shoppers used to walk onto your lot and start from zero. Today, they arrive armed with months of research, an online financing application, and a pixel-perfect idea of the SUV they want. They expect you to know all of that the instant they enter a VI

Today’s auto dealerships are constantly seeking innovative ways to differentiate themselves and enhance their profitability. One such opportunity lies in the strategic use of limited warranties, not just as a vehicle sales tool, but as a cornerston

As competition intensifies in the automotive industry, the ability to move quickly from lead to sale has become a key differentiator. Today’s car buyers expect fast, seamless online and in-store experiences, and that’s exactly where AI steps in.

Technology has transformed how dealerships operate, making everything faster, smarter, and more automated. But in the pursuit of efficiency, it’s easy to overlook one important truth: behind every click, form submission, or online inquiry is a real

A great trade-in experience doesn’t just close a deal — it opens the door to long-term loyalty and valuable referrals. It’s a key moment that shapes how customers perceive your dealership during the transaction. When the process is fair, transp

The car-buying journey spans from discovery to purchase and beyond, shaping trust and long-term loyalty. Each stage includes key touchpoints that dealerships must strategically align to engage and guide customers effectively. In this article, we’ll

As dealers face rising complexity in inventory management, pricing, and profitability, especially with the 25% tariff on imported vehicles, machine-driven technologies are stepping in as vital tools—not just to handle data, but to make better, fast

The automotive industry has significantly shifted from traditional to modern dealership models, reflecting broader technological advancements and evolving consumer preferences. With the advent of the digital era, car buying has fundamentally changed,

With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Af