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VDP Views are the Top KPI…and Other Data Myths

Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs
Dec 16, 2016

Think Virtual Reality is a Fad? Think Again.

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s
Dec 15, 2016

Texting Is Not Equal to Communication

The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message.
Dec 13, 2016

Hard Facts: Live at Google NYC [VIDEO]

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Dec 13, 2016

The Big Easy Survival Guide for NADA100

It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes
Dec 7, 2016

Innovate to Dominate the Market

Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm. Why? Because they know that to edge out the competition and capture
Dec 5, 2016

Hard Facts: How to Advertise Through Facebook Live [VIDEO]

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
Dec 5, 2016

When Asked to Choose, 54% of Marketers Chose Facebook

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.
Dec 2, 2016

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs?
Dec 2, 2016