97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers

Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online

A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information

If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known as Alexa, and for Google Home. These devices employ Artificial Intelligence

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.

Not long ago salespeople used index cards and rolodexes to manage relationships and follow up with customers and prospects. Then technology evolved beyond those inefficient ways,

It’s almost time for NADA100, and that means we’re all about to get a little taste of New Orleans!  It’s a city that’s rich in history, fun, food, and nightlife, so it’s tough to know where to start.