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How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to
Aug 14, 2019
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Dealer ManagementDealer Ops & LeadershipMarketing & AdvertisingMarketing StrategiesMobileSales & MarketingSales & Variable OpsSales StrategiesTechnologyTrending Industry News
How AI is Improving Retail Customer Experience
By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll
Aug 14, 2019
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Data & AnalyticsSales & Variable OpsSales StrategiesSearch Engine MarketingSocial MediaTechnologyTrending Industry News
Level Up: Drive a Better Clicks-to-Bricks Connection
By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be
Aug 14, 2019
Using the Customer Experience Promise to Increase Sales
By Karl Becker, Executive Coach & Consultant, Improving Sales Performance Are you looking for a simple model to improve your sales team’s performance or ways to better connect with customers? If you’re looking to create real value and positio
Aug 14, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Why Click-to-Call is a Flawed Metric
By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You like
Aug 14, 2019
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Pre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & Variable OpsTrending Industry News
The Customer Buy Center: A Better Way to Build Inventory
By Tim Scoutelas, Director of Strategic Accounts, MAX Digital The used car market is ripe for dealers: Vehicle prices are rising, demand is growing, and days on the lot is dropping. According to Edmunds Q1 2019 Used Vehicle Report, pre-owned vehicle
Aug 14, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneF&I ManagementFinance & Insurance NewsFixed Operations NewsGeneralLeadershipMarketing & AdvertisingMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
The Road to DD27: Pre-Show Highlights
DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t
Aug 12, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Are Stitched Photo Videos Outdated?
Tim James shares his expertise on why stitched videos are still valuable to dealers in this video blog.
Aug 8, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019