Is Your Dealership Ready to Dominate 2015?, from 9Clouds Automotive Marketing. The first month of 2015 has come and gone. Did you make the most of it? 2015 promises to be a big year for automotive marketing, but you have to be ready to adapt your mar

What Is the Google+ Rel-Publisher Tag, and Why Is It Important?, from Opportunity MAX. Are you aware of Google Tag Manager? Many people may not realize what exactly Google Tag Manager is and the role it plays in enhancing site search engine optimizat

Car Salesman Confidential: Why I’m Better Than The Internet, from Motor Trend. In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealerships. “John Henry was a

Every day prospects walk on the lot and ask, “Do you have a white something?” And almost without exception, the average salesperson starts assuming that… the vehicle is for them; they want it: they know all about it; they’ve already drive

Don’t you wish you could categorize your internet leads from serious buyers versus curious shoppers?  Would you spend more money trying to capture a buyer who wants a car in 72 hours, over a shopper who doesn’t want to buy for 35 days? Conve

5 New Year’s Resolutions for Paid Search in 2015, from Search Engine Watch. Well, it’s that time of year. Time to reflect on 2014, and look forward to 2015. And with that, comes the making of resolutions for the new year. Exercise more. Eat less.

5 ways the auto industry let consumers down in 2014, from Consumer Reports. Bad behavior from automakers and dealers We’re excited for the year ahead in cars. New drivetrains, designs, and technologies make every new year more exciting than the las

Cleveland Honda dealers blaze trail with regional ad tactics, from Automotive News. When American Honda Motor Co. decided 18 months ago to fund marketing for regional dealer associations, members of the Northern Ohio Honda Dealers wanted to do more t

GM to use GM Financial for subsidized leases, from MarketWatch. General Motors Co. plans to use its GM Financial lending arm as the exclusive provider of subsidized leases in the U.S., a move that could help boost earnings while significantly increas