How Much Should My Dealership Invest in Digital Platforms?, from 9 Clouds Automotive Marketing. WHY DEALERSHIP MARKETERS SHOULD THINK LIKE WARREN BUFFETT There’s no question that with the top-down economics of manufacturer co-op programs, the motto

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There’s a trend we’re seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors.

6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will g

Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations – your service staff knows better than anyone how to handle a tricky situation with a car, but not always one with a customer on

Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex for dealers and it doesn’t live in its own silo anymore. It must be integrated with all y

8 Characteristics of a Top-Notch Customer Experience Manager We communicate with customers much more online today and it’s important to devote attention to who in your organization is best equipped to handle your most valued assets…your customer

3 Criteria to Upgrade a Lead to an Opportunity (And They’re Not What You Think), from Hubspot Blogs. What is a sales opportunity, and when do you know it’s not a lead anymore? There is no single, universal definition. However, some common miscon

The Missing Piece in Sales Lead Management, from SLMA. Last week, the Sales Lead Management Association posted an article discussing the sales industry’s struggles with lead follow-up. It pointed out that marketing automation and CRM are importan

FCA US Dealers: Service Revenue Just Got A Lot More Important, from Automotive Digital Marketing. FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, wh