6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline), from Marketing Land. How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips. For man

The Best Solution is the One that Works, from Dealer Solutions. This past month during the 18th Digital Dealer Conference in Tampa, FL (my home) I had the opportunity to not only attend solid Keynote speakers, but also participate in the live broadca

Animate Your Social Media Marketing With GIFs, from Marketing Land. Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it. If pitted against each other in a popularit

Take Advertising and Marketing Risks, Attract More Customers, from Dealer Marketing. Last month, we discussed Budweiser’s Super Bowl ad, “Brewed the Hard Way,” and how you can turn a “marketing mistake” into a sales boom in your dealership

When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component that gets missed a lot. Making this simple

ToutApp adds team news feed to help salespeople get along, from Venture Beat. Like athletes, salespeople are constantly getting tips on how to run the race faster. But, although they’re also highly competitive, salespeople can benefit by seeing wha

Scripting Cold Calls Is A Bad Idea: Why Most Call Center Managers Have It Wrong, from Forbes. We’ve all been there. Maybe you worked in sales, or maybe you were fundraising, trying to get someone to pick up the phone and actually listen to you. Let

Fiat Chrysler wants to give dealership workers a free ride to college, from CNN. If the cost of college is weighing you down, now’s a good time to get a job at a Fiat Chrysler (FCAM) dealership. The automaker announced Monday that it will ro

Peak Performance and Outsell Join Forces to Deliver a Powerful Cross-channel Customer Engagement Solution, from 24-7 Press Release. CALABASAS, CA, April 30, 2015 — Peak Performance and Outsell have announced a business partnership and new prod