New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to stay indoors during this past winter’s relentless weather – a potential recipe for summer 2015 to

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and

In the 1990s, Beanie Babies took the toy market by storm. Over the course of 10 years, Ty Warner went from being a midlevel executive at an existing toy company to becoming a billionaire entrepreneur. How did he do it? What drew so many people to Bea

Every Friday morning, Kinny Landrum records “The Kinny Landrum Show,” a weekly YouTube series in which the salesman at Toyota of Bowling Green in Kentucky answers questions from viewers in his market and across the country. “My goal

The showroom floor is swamped. Your website needs an update. A sales mailer just went live. Vendors are calling . Your third-party leads need an audit. The copy machine is broken. Does that sound familiar? Somewhere on a 50 item to-do list, your deal

In today’s auto retail space, your prospects and most loyal customers have more options than ever. As marketplace loyalty wanes, dealerships must become more sophisticated and use big data not only to anticipate market trends, but also to shape the

MONTEREY, CA – The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer

We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engag