Posts
Swearing At The Dealership – Does It F Up Deals?
I was meeting with a dealer last week and he had a good laugh when I showed him a video of our 20-month-old saying “damnit” when she dropped her water bottle – then immediately saying
Jun 22, 2016
6 Keys for Your Sales Staff to Prevent Surety Bond Claims
Getting surety bond claims is one of the major risks when running an auto dealership. Although your company might be executing its administrative and business operations diligently, claims are still possible.
Jun 16, 2016
This Study About Millennials And Booze Will Help You Sell More Cars
We all know that drinking and driving don’t mix. But drinking and car shopping? Perhaps that’s a different story. Check this out. A new study called “Behind The Bottle: An Exploration of Trends
Jun 16, 2016
Tesla Plans to Sell Its Electric Cars At Nordstrom
With the initiative, the electric car maker is one step closer to selling directly to consumers amid its battle with auto dealers.
Jun 16, 2016
How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
Jun 16, 2016
Attract Passersby For Right Reasons
The objective of outdoor merchandising devices is to draw buyer attention to dealership inventory. Great merchandising draws shoppers’ eyeballs as they drive by.
Jun 15, 2016
3 Free Effective Communication Tools That Will Increase Your Response Rate
Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t
Jun 15, 2016
YOU are Why Your BDC is Failing!
If you have a failing BDC, and you are a GM, then you are the reason your BDC is failing. Or not working properly and going to fail.
Jun 6, 2016
Mix Modern Customer-Retention Tech With Southern Hospitality
Customers will come back if you make the experience feel less like a chore and more like an event they actually want to attend.
Jun 6, 2016