Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying. 

Forget car-to-car communication or even cutting-edge infotainment systems with voice activation. According to a new report from JD Power, when it comes to connected car technology,

Consumers continue to flock to new car showrooms, but in fewer numbers this month. With October drawing to a close, industry analysts are predicting sales will be down as much as 6%

CarMax is joining the development parade of finding ways to retail used vehicles without the buyer having to step foot on the lot. As outfits such as Beepi and Carvana gain steam,

Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting

Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word that comes to mind is Awesome. It is a great event and though you wont find