The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest generation of auto purchasers. Social media and review sites in particular are determining what cars

Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re a dealer, you should be more worried about the stars on your online reviews than the rom-com actor. Because yes, stars do sell c

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answ

I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I’m concerned that ma

In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling statistic. Based on Nielsen’s study of 1.7 million ads over a 13 year period, 75% of respondents to a survey could not recall the ad and

In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google, Ricky Lopez from David Maus Toyota and David Villa from Auto Dealer Live. The entire session focused on th

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of “social media experts” showed up promising rainbows and unicorns to dealerships in search of a way to

You probably think you know what it means to be good on the phone. It looks like your team hustles inbound and outbound calls and it sure seems like they’re being productive. You’ve got customers walking through your doors and cars leaving the lo

Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers recognize the value of automobiles that “learn” and adapt to the behaviors of drivers. Cars recognize their drivers