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Data & AnalyticsDealer/GM NewsDigital Dealer ConferenceMarketing StrategiesSales & MarketingSales StrategiesTrending Industry News
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa or Siri, maybe you enjoy Netflix’s recommendations for future movies,
Aug 2, 2017
How to Accurately Measure and Track your Customer’s Full Journey
Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the n
Jul 28, 2017
Posts
Dealer/GM NewsDigital Dealer ConferenceFixed Operations NewsMarketing StrategiesSales & MarketingTrending Industry News
Why Few Consumers Bring Vehicles into Dealerships for Recall Work
With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers so apprehensive to repair those recalls at the dealership? As a dealer
Jul 27, 2017
Google’s 5 Auto Shopping Moments: Part 5 – Am I Getting a Good Deal (VIDEO)
Flick Fusion COO Tim James continues explaining Google’s 5 Auto Shopping Moments that Every Brand Must Own in the fifth and final installment of this series.
Jul 20, 2017
SEO Is Not a Project – It’s All of Them
I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO
Jul 17, 2017
Google’s 5 Auto Shopping Moments: Part 4 – Where Should I Buy It [VIDEO]
Flick Fusion COO Tim James continues explaining Google’s 5 Auto Shopping Moments that Every Brand Must Own in the fourth installment of this series.
Jul 7, 2017
Results Driven Digital Marketing: Capturing Additional Service Revenue
According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion in 2014, and service revenue averaged nearly $6 million per dealership. At 46 percent gross profit, thi
Jul 15, 2015
5 Ways to Sell More Cars on Social Media
Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It
Jul 15, 2015
5 Secrets To Getting Subscribers To Forward Your Emails
Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward can be just as powerful for brands. Whereas social sharing is public, diffuse, and powerful at driving top
Jul 15, 2015