What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you like them a lot you probably don’t want to run out of them. You may like them enough that you don�

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out the window. What about time? Let’s see that hand go up if you love wasting hours and hours of time w

In a recent  article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi

We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution.

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media.

Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and mai

If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most companies. A recent research report from Trac

You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a bicentennial celebration. But you’re not selling more cars. Where are you going wrong? Who holds

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived.  When you walked into the dealership today, did y