We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a bi

PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appro

At some point in almost every transaction a customer will think, “Why are you asking me that?” Once in a while they will literally ask the salesperson the question aloud. Typically, this is the point when the salesperson stops – or nearly s

If you’re like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it’s a platform I put considerable energy into, I found I wasn’t getting that much engag

How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and

Chief Product Officer Michael Markette explains the importance of answering the questions customers ask when engaging them on the phone.

I get why you’re not running pre-roll ads, ? [because you yourself skip them, so why pay for them] and it makes sense- BUT… That’s only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type,

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficien

Pinterest is one of the best platforms for businesses to be on because it’s not just another social media site; it’s a visual search engine! That means the opportunities for capturing the attention of potential customers is much greater!