Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communi

The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video co

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal �

F&I managers have a very complex role to play. From selling F&I products to negotiating with lenders, to leading salespeople, to managing compliance; F&I managers can singlehandedly influence the bottom line by millions of dollars. So it�

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men

Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car d

Chip King explains the importance & benefit of treating people right on the telephone and how it can improve a dealership’s results.

Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page. It’s also becoming a stronger platform for customer acquisition, and the gro

As an industry, we have pretty much perfected the process of following up on Internet leads, but we are far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase ve