Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s off

Will McGinnis from vAuto posted the picture above on LinkedIn this week showing an unidentified Colorado Ford dealership with six salespeople sitting out front waiting on the Up Bus… in the middle of the day… on a Monday! Maybe the best part abou

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive provider in their ca

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment –

Facebook is looking to make it easier for brands to connect with one of their most powerful tools– Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audie

When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to other social media platforms. Traffic driven from Pinterest earns, on average, $58.95 more than traffic driven fro

While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re

Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards o

Successful people don’t strive for average – they strive for exceptional! ELEAD1ONE Partner Bill Wittenmyer shares his take on performance & why great producers need management attention.