Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

ELEAD1ONE partner Bill Wittenmyer shares the importance of being “checked-in” at work and not “checked-out,” in this video blog.

When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcu

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5-star hotel, we have to go!”  or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely

Digital retailing: we know it is coming. The point missed by most in our industry, though, is that physical stores and the in-person shopping experience are as important as ever. In fact, you might be surprised to learn that in the wake of digital re

As any automotive dealer knows, perfecting a digital advertising strategy can be a challenge. To add insult to injury, OEM-ran preferred vendor programs intended to aid in these efforts often do more harm than good. Here are the factors your dealersh

ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week’s edition of Witt’s Wise Words.

Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram when looking for new products or services! That means Instagram is often where your audience sees you… FOR

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more i