The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a misleading characterization. Granted, personalities who are drawn to a sales position in any industry, n

As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in the days ahead. Yet as a realist, I know those who succeed will need to employ growth strategies and stay ahead of the tech curve. These im

Technology has increased by leaps and bounds. It’s also greatly improved our lives. This impact spills over into the business world in several important ways. When you think back just a few years then take a moment to look around you today, you

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Fac

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 of this 3 part video blog series.

Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarante

While criticism is often hard to hear, when it comes to our businesses or our work– customer feedback is equivalent to GOLD! Hearing out your clients or customers offers a critical perspective of what it is you do. This is near impossible to ga

Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this: “I’ve missed mor