When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note. Especially dealers and ad agencies. The ad touts that the car buying process doesn’t have to suck. It’s a branded message that is sure

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in m

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

At its core, sales is a numbers game. It always has been and always will be. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performe

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership’s most profitable customers are created or made in this video blog.

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 3 of this 3 part video blog series.

Over the past few years, digital marketing has been transformed by new technology and the flood of data that make it easier and more efficient to identify, reach, and convert potential customers and stakeholders. Auto dealers today can find, with rel

As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and robust search engine optimization (SEO) strategy for your dealership is more imperative than ever. Simply put, SEO