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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTrending Industry NewsVideo
Hard Facts: How to Build a PR Strategy to Grow Your Business – 3 TOOLS!
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Nov 4, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
Six Reasons Every Dealership Needs a Digital Strategy
Every day it seems there’s another threat to automotive. One of the most profound changes for dealership operations in the last 10 years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and
Nov 2, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Dealers are Winning with Artificial Intelligence: What Are You Waiting For?
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue a
Nov 2, 2018
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Dealer ManagementDealer/GM NewsDigital Dealer ConferenceSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Prospecting – Growing Your Network
Andy Church shares why prospecting is incredibly important in this Quick Tip.
Nov 2, 2018
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
How do you Overcome Discrepancies with Appraisal Tools?
AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealers can overcome valuation discrepancies between appraisal tools with customers. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered
Nov 2, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Should Retailers Readjust Their Expectations & Approach to Social Marketing?
Social media is no longer a new strategy to help businesses captivate and engage with customers. Many businesses are now fully entrenched in leveraging Facebook for their social marketing strategy, which for a few years now has been a highly effectiv
Nov 2, 2018
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Dealer ManagementDealer/GM NewsLead Management & CRMMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
Keep Your Customers Engaged with Texting
Today, dealers aren’t just up against the shop next door. They’re also competing with customer expectations to drive the same personalized, convenient experience that behemoths like Amazon, Domino’s and Uber deliver every day. Customers are bus
Nov 1, 2018
How Being “Lazy” Can Be Productive
There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it,
Oct 30, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales StrategiesSocial MediaTrending Industry News
Facebook Marketplace: A Dealership Primer – Part 1
Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook
Oct 30, 2018