According to Forbes, the IRS has released the depreciation limits of Luxury Automobiles. Exploring the ramifications of this tax plan and ability to deduct lucury automobile depreciation, and the rules and regulations of bonus depreciation, reveal th

At Automotive News, West Herr comments on their expansive growth as a result of redeveloping their used car sales. By developing their own program of certification and casting aside the “certified” used programs of manufacturers, the grou

Motor Age Wire Reports on the popular trend of providing a service plan with new car purchases. A habit of German car manufacturers since the ’90s, growing costs make extended warranties look very appealing to the average now-recession-consciou

According to Search Engine Watch, Google is constantly evolving the arena of Mobile Advertising: through GoMo and websites for mobile devices, Adwords, and now Enhanced Campaigns that limit the number of campaigns that can cross mobile devices. Thes

Swapalease.com Survey Reveals Concern Yet Many Say ‘Part of Our Car Culture’ CINCINNATI, OHIO – (February 27, 2013) – Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues

Search Engine Watch touts the virtues of video to draw attention to your business. Video marketing is on the rise as both a trend and an instant draw for customers, and offers five approaches for linking it to your social media accounts and how to te

Google Adwords Professionals at Search Engine Watch describe their ideal “Bill of Rights” to using Adwords. ROI, Segmentation, Opt-in and Opt-out, Efficiency, and Measurement Data are analyzed in the following reflection on best practice

The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the purchasers. Nielsen’s team  and PR consulting firms are asked to provide insight on reaching the male c

An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers and salesmen to establish a strong interview department: Stuker tells salespeople that instead of u