Posts
Top 10 Cheap Cars: Low Sticker Price, Lowest MPG
The LA Times offers a more in-depth look at Edmunds top-priced cars. From top ranking Ford C-Max to the Chevy Volt and other electric and hybrid versions, tips on household income and accuracy of MPG rankings are taken into consideration below: Click
Mar 12, 2013
B2B Interview: Staying Direct with Digital
From SEO Moz, check out this interview with Adriel Sanchez, Senior Director of Demand Generation at SAP. Don’t let the “creativity” of the sight put you off too much – his insight on B2B businesses and digital marketing gives
Mar 12, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
Best Practices for Digital Assets
AAIA has released their recommendations for using digital assets. The hows, whys, and exact stats on the type of digital asset that best appeals, be it images, line art, video, etc. A thorough examination of historical marketing impact and prediction
Mar 12, 2013
Business Essentials: Why Dealers Need Impressive Digital Assets
Search Auto Parts brings us an article on the importance of content, and what kind of content to incorporate in an electronic listing. These suggestions on marketing and copy, as well as what product information to include, are essential for improv
Mar 12, 2013
New Accessories Sales Process Generates Dramatic Revenue Growth and Cross-Dealership Benefits for North Carolina Dealership
Case study from AddOnAuto demonstrates how cutting-edge accessories process drove accessories revenue from $0 to $150,000 per month, provided new vehicle sales training process, and increased F&I product sales for Scott Clark’s Toyota Ad
Mar 8, 2013
How to Best Modernize Your Dealer eMarketing
Market Punch addresses email marketing and CRM in the auto industry. A reminder to take seriously ALL print and digital forms of advertising, this article expresses the need to keep emails modern, tailored to your audience, and gives live examples of
Mar 7, 2013
Like it? The Truth Behind the Button
From Marketing Tech, take a look at the profile of Facebook’s “Like” button. Find out what stats this button accumulates, how much social activity it generates, and what kind of output iyou can generate to become most “lik
Mar 7, 2013
Tactical Content: 5 Marketing Strategies for Site Traffic
From Sales Strategy, five insightful tips that could improve your company’s success and keep your marketing team thinking outside the showroom. Content marketing tactics, proper integration of graphics and blog, and predicting future social med
Mar 6, 2013
5 Mistakes to Avoid When Designing Your Website
A report from Forbes critiques of common misguided errors that small businesses make when designing their websites. Simple aesthetic and smart audience targeting, as well as avoiding the jumble of unclear information that comes from only making the w
Mar 6, 2013