Why TV ad spend will grow more than digital spend in the next five years, according to Media Post. TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.) At the closing pan

Used car buyers face higher prices, according to GFORCES. Motorists may face higher prices for used cars in the coming weeks as used car dealers face rising wholesale values, according to CAP Automotive. Despite an overall increase in the supply of u

GM boss outlines another tricky year, according to The Wall Street Journal. General Motors Co. cheered investors late Tuesday with news that it will start paying a dividend. This morning, the company’s new president, Dan Ammann, waved a caution fla

Generation Y will buy cars when paychecks allow, according to The Detroit News. Young Americans will eventually buy automobiles when their pocketbooks and paychecks allow them to make such a large purchase, according to a new study released Thursday.

The declining value of social marketing, according to iMediaConnection. Social marketing’s been around for a while now. Are you in? Or are you waiting? Have you been there, done that, and gotten the T-shirt? Are you battle weary and wish the wh

From Huffington Post: Brilliant, but scary as hell marketing tactics from Thinkmodo. Hear a baby crying in an unattended stroller on the street? Of course you should investigate it. Just be warned that said baby might be part of a viral marketing stu

Facebook’s news feed changes will require new marketing strategies, according to Ad Age. The news that Facebook is changing its news feed algorithm to deliver more “news” has marketers worried about maintaining reach and frequency o

Auto shoppers 71% more influenced by digital ads, according to ADWEEK. Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the

10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, socia