What if 6 out of 10 of your sales consultants leave your dealership this year? According to the 2013 NADA Workforce Industry Report, it will likely happen. The study outlines some of the glaring workforce challenges faced by the automotive industry.

How millennials interact with brands on social media, according to Ragan.com. Facebook is the most popular platform among millennials for interacting with companies or brands online, followed by Twitter and Pinterest, recent research from The Center

What Google’s foray into cars means for the automotive industry, according to re/code. Just like Apple’s iOS in the Car announcement, the details of Google’s announcement of the Open Automotive Alliance were sparse. According to the FAQ sec

Huge auto inventories may trigger large car price discounts, according to 24/7 Wall St. Inventories of cars at local dealers have reached the highest level in seven years. This likely will trigger substantial sales and financing deals for consumers l

From Forbes: Let love inspire your leadership. Valentine’s Day is coming up, which means that love is in the air. Unfortunately, it’s not in the air, or culture, or anywhere else at too many companies. Which is not only a shame, it’s very short

From Marketing Profs: Email Marketing Tactics – what worked (and what didn’t) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, acc

4 reasons you have to respond on social media, according to Socialmedia Today. Yeah, I’m on Facebook and Twitter. Isn’t that enough? While that is definitely a good start, by no means is that enough. In today’s social atmosphere tha

From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing dig­i­tal expe­ri­ence, Web content man­age­ment, and mar­ket­ing when I real­ized that there was one glar­ing waste of mar­ket­ing dol­lars we sti

Over half of new car sales will be digitalized by 2020, according to The Nation. Factors to influence the changes include high real-estate costs, expensive resources, and need for innovation to stay afloat have compelled many automotive dealerships t