Louisiana body shop owner using social media to win battles with insurers, according to Body Shop Business. A Louisiana body shop owner is finding a recent investment in a “smart TV” for his shop is really paying off – especially when it comes

Consumers spending more on autos, with 2014 sales predicted to rise, according to The City Wire. One sector that has come roaring back from recessionary lows is the U.S. auto industry. While Americans are driving 7.2% less than they did before the 20

From QueenCityMedia: Is customer retention more important than customer acquisition? Often times, businesses place too much focus on acquiring new customers rather than nurturing and retaining the clients that they already have. With the ever-rising

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and

Car dealer writes 10,000 personal letter to each customer, according to Todd Vowell. The best part about today’s professionally executed automotive direct mail marketing is using advanced complex variable data with highly targeted Geo and Demograph

The importance of keeping the end goal in sight in social media strategic planning, from Socialmedia Today. I read an article by Tom Keene recently titled ‘2014: Social Media Descends to 35 Feet’. I had to read it a couple of times (it’s a

A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And t

The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that ca

4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better