Avoid an online crisis: Four key tips to prevent social media mistakes, according to Marketing Profs. If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as

From The Guardian: How digital is transforming automotive marketing. “Consumers are changing the way they choose their cars,” says Chrissy Totty, head of innovation at BMW’s media planning agency Vizeum. “We researched the con

From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is there really any room for honesty in sales? My answer has always been a firm y

Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It’s no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking e

Louisiana body shop owner using social media to win battles with insurers, according to Body Shop Business. A Louisiana body shop owner is finding a recent investment in a “smart TV” for his shop is really paying off – especially when it comes

Consumers spending more on autos, with 2014 sales predicted to rise, according to The City Wire. One sector that has come roaring back from recessionary lows is the U.S. auto industry. While Americans are driving 7.2% less than they did before the 20

From QueenCityMedia: Is customer retention more important than customer acquisition? Often times, businesses place too much focus on acquiring new customers rather than nurturing and retaining the clients that they already have. With the ever-rising

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and

Car dealer writes 10,000 personal letter to each customer, according to Todd Vowell. The best part about today’s professionally executed automotive direct mail marketing is using advanced complex variable data with highly targeted Geo and Demograph