Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traff

How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan for a new rooftop or preparing to leverage online marketing to attract more local shoppers. The ke

Warren Buffett is quoted as saying, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” Are you wasting time trying to plug th

What ‘House of Cards’ can teach you about blogging, according to Ragan.com. The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It’s a ruthless world out there, teeming with movers and

From The Motley Fool: Is cold weather bad for car sales? While a positive for sales of lip balm, hot chocolate, and those hats that look like an animal, the impact of extreme winter weather is not as clear for the auto industry. Ford and General Moto

Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant. Relevance is a table stake across the entire life

From Search Engine Watch: Does mobile search really matter? Search Engine Watch recently covered AdGooroo’s Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren’t ranking ne

March will be test of US auto demand, according to U-T San Diego. March will be one of the most crucial months for the U.S. auto industry in years. Sales were slower than expected In January and February, and the number of unsold cars on dealer lots

With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted enough already. Bigger, better, flashier and eye candy-filled touchscreen tablet contro