From The Motley Fool: Is cold weather bad for car sales? While a positive for sales of lip balm, hot chocolate, and those hats that look like an animal, the impact of extreme winter weather is not as clear for the auto industry. Ford and General Moto

Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant. Relevance is a table stake across the entire life

From Search Engine Watch: Does mobile search really matter? Search Engine Watch recently covered AdGooroo’s Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren’t ranking ne

March will be test of US auto demand, according to U-T San Diego. March will be one of the most crucial months for the U.S. auto industry in years. Sales were slower than expected In January and February, and the number of unsold cars on dealer lots

With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted enough already. Bigger, better, flashier and eye candy-filled touchscreen tablet contro

This year’s NADA was a great success! Reflecting on the 2014 convention, I could not help but think how far our industry has come since 2009, the last time NADA was in New Orleans. Back then, Lehman Brothers had just failed and General Motors and C

Now that may be a hell of a comparison but if you stop and analyze it, it could go with anything that you are investing in and showing for a return on the investment. It doesn’t matter what it is: whether it is a show pig, a show horse, or a show t

In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers expect this year to follow in the same trend predicting even better sales ahead. With that in mind, now would be a good time to discard some of the

Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up