I am really really proud of you guys. I really hope you can take those domestic name plates back in our industry to the place where they belong. I commend those dealers and general managers and especially those pre-owned managers for what they are do

6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores

Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer’s car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill

Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the

4 steps to maximize local search success, according to Search Engine Watch. While spot-on accurate and a good reminder, it only tells a quarter of the story you should consider while planning local marketing efforts. Here is a four-step process to ma

How to use Google Analytics site search reports, from Search Engine Watch. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you al

Ford’s social media star, Scott Monty talks about leaving, according to AdWeek. Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn’t be a total shock to those who know

6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What pl

4 communication lessons from ‘Shark Tank’, according to Ragan. The popular TV reality competition show “Shark Tank” is packed with tips on how business professionals can improve their communication skills. There are also plent