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Dealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
5 TED Talks Every Marketer Should Watch
5 TED talks every marketer should watch, according to Ragan. Watching inspiring, entertaining, or educating content is just what you need. Finding these videos can be a challenge, especially when TED Talks has so many great videos to search through.
Jun 20, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingSales ManagementTechnology
Five Reasons Marketers Should Be Customer-Centric
Five reasons marketers should be customer-centric, according to Marketing Profs. What is customer-centricity? And why does it matter? Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing t
Jun 19, 2014
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Dealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingTechnology
How to Use the Google Analytics Event Tracking Report
How to use the Google Analytics event tracking report, according to Search Engine Watch. The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a
Jun 19, 2014
Seven Small Online-Conversion Details That Make a Big Difference
Seven small online-conversion details that make a big difference, according to Marketing Profs. Building and growing a brand online takes skill and an eye for detail. Often, people think the more grandiose the idea for improving their website, the
Jun 18, 2014
5 Reasons Why Social Media is Essential for Fixed Ops Marketing
5 reasons why social media is essential for fixed ops marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o
Jun 16, 2014
Protecting Your Eyes from Digital Eyestrain
Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplac
Jun 10, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingSales Strategies
How to Turn Haters Into Raving Customers
How to turn haters into raving customers, from Entrepreneur. Our next guest on the School of Greatness turned $12,415 into $3.93 million over the course of his career. He did this with the money he was given at his Bar Mitzvah. How did he do this? By
Jun 10, 2014
5 Metrics That Will Soon Fade Away
5 metrics that will soon fade away, according to Ragan. What insights do you value? Here are the marketing metrics that are heading down the tubes: Comments With publisher platforms constantly changing the rules about comment quality and with spammin
Jun 10, 2014
16 Stats That Prove Social Media Isn’t Just a Fad
16 stats that prove social media isn’t just a fad, according to HubSpot. We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren’t happy with Facebook’s News Feed,
Jun 10, 2014