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5 Easy Steps to Mitigating Data Risk

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com
Jul 23, 2014

Auto industry continues to grapple with challenges of cyber threats

Auto industry continues to grapple with challenges of cyber threats, according to AutoBlog. A telephone is not a telephone. It’s a computer that makes phone calls. A refrigerator is not a refrigerator. It’s a computer that keeps food cold
Jul 23, 2014

10 Changes to the Facebook Page Layout: What Marketers Need to Know

10 changes to the Facebook page layout, from Social Media Examiner. Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a
Jul 23, 2014

5 Automobiles That May Just Be Good Investments

5 automobiles that may just be good investments, according to Personal Finance Cheat Sheet. The Census Bureau estimates that close to 12 million new cars were purchased during the most recently reported year. During a search for a new automobile, app
Jul 22, 2014

10 Marketing Lessons From the World Cup

10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating
Jul 22, 2014

12 GM Models Make IIHS’ First-Ever List of Recommended Used Cars for Teens

The Insurance Institute for Highway Safety today named 12 models from current and former GM brands to its first-ever list of recommended used vehicles for teen drivers. The group, supported by automobile insurance companies, released its recommended
Jul 17, 2014

3 Ways to Help Prioritize Your SEO Efforts

3 ways to help prioritize your SEO efforts, according to Search Engine Watch. Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization
Jul 17, 2014

Why Marketing Needs More Introverts

Why marketing needs more introverts, according to Harvard Business Review. Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-
Jul 17, 2014

Guide to Google Analytics Demographics Reports: Age, Gender & Interests

Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of peop
Jul 16, 2014