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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnology
Customer Profiling in the Digital Age
Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotiv
Jul 30, 2014
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Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales ManagementSales Strategies
No Matter What You’re Selling, This Strategy Should Do the Trick
No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to te
Jul 30, 2014
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Dealer/GM NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Help Customers Crossover
According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potentia
Jul 30, 2014
Large Pickups Showing Biggest Price Drop at Auction
Large pickups showing biggest price drop at auction, according to Auto Remarketing. Auction price drops are expected to remain consistent with last week’s movement, with wholesale prices once again predicted to drop by an average of 0.5 percent or
Jul 25, 2014
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceLead Management & CRMLeadershipMarketing StrategiesSales & MarketingTechnology
5 Easy Steps to Mitigating Data Risk
If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan? Would you even know where to begin fortifying your plan to protect your com
Jul 23, 2014
Auto industry continues to grapple with challenges of cyber threats
Auto industry continues to grapple with challenges of cyber threats, according to AutoBlog. A telephone is not a telephone. It’s a computer that makes phone calls. A refrigerator is not a refrigerator. It’s a computer that keeps food cold
Jul 23, 2014
10 Changes to the Facebook Page Layout: What Marketers Need to Know
10 changes to the Facebook page layout, from Social Media Examiner. Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a
Jul 23, 2014
5 Automobiles That May Just Be Good Investments
5 automobiles that may just be good investments, according to Personal Finance Cheat Sheet. The Census Bureau estimates that close to 12 million new cars were purchased during the most recently reported year. During a search for a new automobile, app
Jul 22, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSales Strategies
10 Marketing Lessons From the World Cup
10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating
Jul 22, 2014