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Try Out Hyperlapse: Hot App Speeds Up Videos, Offering New Creative Possibilities

Hot app speeds up videos, offering new creative possibilities, according to AdWeek. Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is t
Aug 28, 2014

How to Close the Gap Between Sales and Marketing

How to close the gap between sales and marketing, according to Marketing Profs. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command th
Aug 26, 2014

Length of car loans rises, helps fuel sales

Length of car loans rises, helps fuel sales, according to The Detroit News. New car and truck loans have ballooned to an average of 5 1/2 years from four to five years not long ago, allowing buyers to afford more expensive vehicles and fulfill their
Aug 25, 2014

The Benefits of Responsive vs Adaptive Design

Over the past several years, mobile web use has nearly tripled, and now delivers more than 30% of web traffic. And though mobile users were assumed to skim headlines instead of actually reading articles, recent studies have shown that more and more u
Aug 22, 2014

Car Sellers Refine Pitch to Women

Car sellers refine pitch to women, according to Wall Street Journal. On a recent hot summer night outside Detroit, a 62-year-old woman sat in a chair watching the Telegraph Cruise, a classic-car parade on Telegraph Avenue in Taylor, Mich., when a str
Aug 22, 2014

Former CFPB Official Offers Buy-Here, Pay-Here Advice

Former CFPB official offers buy-here, pay-here advice, according to Used Car News. Rick Hackett, former Consumer Financial Protection Bureau assistant director and current partner at Hudson Cook, is advising buy-here, pay-here auto dealers of eight s
Aug 22, 2014

Do You Have An Accurate View Of Profit Potential?

Do you have accurate visibility into the profit picture on each vehicle? After all, profit isn’t merely based on what you sold the car for minus what you paid to acquire the inventory. There are several other categories along the way that can erode
Aug 22, 2014

Asleep at the Wheel

Asleep at the wheel, from Inventory Management Solutions. It is time to get a grip on your used car department. I see used car departments adrift with no one at the wheel. Who is in charge of the used inventory from acquisition to delivery at your de
Aug 19, 2014

New Research Indicates Dealers Need to Re-Think The Ad Formats and Published Offer Strategy at Their Websites

Findings: Tiny ad formats with targeted offers drive more than 4 in 5 website leads; Gradually ramping up value of published offers saves $18,000+ a month Dealers spend a pile of money to drive traffic to their sites, but there has been almost no res
Aug 18, 2014