9 tips for packing your brand’s message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to inter

ADP is one of the oldest DMS companies, founded in 1949 to provide payroll services. In 1972, the Dealer Services division was formed to provide data processing to dealerships. Now, the core Payroll portion of ADP has decided to spin off the Dealer S

You might think that your dealership is too small to have any need for big data. However, the fact of the matter is that big data provides daily insights that are invaluable to individual rooftops and dealer groups alike. “When it comes to big

What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of custo

Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Inte

Online reviews level the playing field for dealerships both big and small. If you doubt the importance of reviews, consider these facts: The average online review is read by up to 25,000 people, with 88 percent of consumers trusting online reviews as

In every class we hold, some of the most valuable things managers realize they can do to increase sales are to solve some lingering problems, do a better job of training, or do some of the simple things they already know how to do, and keep meaning t

Consider the following reality: There are 70,000,000 monthly aftermarket searches conducted on Google representing 525,000 customers EVERY MONTH! These 525,000 customers also represent potentially an additional 100,000 referral customers. These are s

Auto brands much leverage mobile to reach millennials, according to Mobile Marketer. The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millenn