Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did

The 6 dirtiest jobs in digital marketing, according to Ragan. I’ve watched Mike Rowe, host of Discovery Channel’s “Dirty Jobs,” tackle smelly, dangerous, and downright strange jobs. I don’t believe Mike ever took a job i

The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amount

The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that morning. I actually had no real idea of what we were going to discuss. In that room w

9 tips for packing your brand’s message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to inter

ADP is one of the oldest DMS companies, founded in 1949 to provide payroll services. In 1972, the Dealer Services division was formed to provide data processing to dealerships. Now, the core Payroll portion of ADP has decided to spin off the Dealer S

You might think that your dealership is too small to have any need for big data. However, the fact of the matter is that big data provides daily insights that are invaluable to individual rooftops and dealer groups alike. “When it comes to big

What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of custo

Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Inte