Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?, from Flathead Beacon. Every business loses customers at some point. What separates the successful from the rest is how they act after that. Do you

Silicon Valley mogul Elon Musk isn’t shy about tackling the world’s biggest problems. He founded SpaceX, a spacecraft and rocket manufacturer that seeks to increase space travel, and eventually, colonize Mars. He founded PayPal, a technol

According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be especially effective in retail settings involving high-risk decisions and a high degree of interpe

How preowned car sales are driving US growth according to CNBC. The U.S. auto market is doing better than economists are giving it credit for because of a new untracked phenomena: The certified preowned vehicle. Even though gasoline prices have plung

Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And

How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds and more strategies have been created and impleme

There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the neces

As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used vehicles. First, inventory levels are climbing. For many dealers, the increases are due to a rise in the number of off-lease and trade-in vehicles th

Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and dealerships out there, and every one of them is fighting for your customers’ business. Simple, personal, and consistent messaging is one