Volvo wants to sell cars online, skip most auto shows, from Auto Blog. Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company’s advertising

2015 Road for Digital Marketing Success, from Customer Think. Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year

No, these aren’t the ONLY mistakes, or even the BIGGEST mistakes salespeople make. They’re just some of the most COMMON mistakes most of you probably make that cost you a few deals every month… Most salespeople spend their careers t

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources, and dollars should be allocated to these consumers.

Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. “Create brand awareness” therefore serves as the first fundamental step in every solid marketing plan. Once general awareness is

Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and Sponsorship Is Out Volvo will almost double its marketing spend over the next five years and has vowed to sh

Scion Selects 3 Birds to Energize its Dealer Communications Program, from Virtual-Strategy Magazine. Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion

Car Dealers Borrow Sales Strategies From Tesla, from Insider Car News. It was only a matter of time before car dealers started to admit, at least to themselves, that Tesla Motors’ sales model has some good points. The move is ironic considering tha

Car buyers test-drive dealers on social media, from USA Today. “What’s it gonna take for me to get you on this Facebook page today?” Auto dealers ask that question with increasing frequency these days, now that buyers use social med